Most independent optometrists start their own practice because they have a passion for what they do.

But it takes a lot more than passion to build a successful business.

You must have a specific vision for what it is you want your private practice to accomplish. You must define the direction you want to take to produce the results you expect your business to achieve.

The most powerful force in the universe is thought.

Your thoughts are the main contributing factor in what you manifest and create in your life. Your thoughts lead you to create a specific vision for your business. Only then can you apply the right strategies and tactics to grow and develop that business.

What you need to know…

Creating a strong mindset doesn't happen on its own. It requires action on your part. You must focus on performing your highest impact and highest income-producing activities on a daily basis.

If you're not happy with your practice's current results, ask yourself questions. And be brutally honest as you answer them.

• WHY are you getting such poor results?
• WHY are you failing to attract patients?
• WHY are you attracting the wrong patients?
• WHY are you not generating the revenue and profits you expect from your business?

There is one thing I have found to be true about people who are broke, struggling, or just getting by. They don't think the same way as those who are financially abundant. Their belief systems are different. Thus they don't behave the same way. In short, they take different actions.

Why you need to know this…

Business owner's minds have been conditioned to behave a certain way. They have specific beliefs that have been ingrained in them for years. Many of these beliefs come from their parents, teachers, and society.

Do any of these sound familiar

• "To make more money, I have to work harder."
• "Money is the root of all evil."
• "No pain, no gain."
• "Money doesn't grow on trees."
• "If I don't do it myself, it will never get done."

These beliefs lead to a certain set of actions. We work more hours and put forth more effort in a vain attempt to increase revenue and profits.

That leads to certain results such as feelings of overwhelm, anxiety, and frustration. Not to mention a core belief that more and more effort is required, even though results seldom follow.

Do you know which of your current beliefs may be costing your business today?

For example…

• Do you give in to mental barriers that may be sabotaging your success?
• Are you laser-focused on your highest income-producing activities?
• Are you hiring, assigning, delegating, or bartering all of your non-income-producing tasks?
• Do you know the specific steps you can take to immediately create an iron-clad mindset?
• What thoughts and beliefs can you identify that are holding you back?
• Or what beliefs have you overcome in the past to become more successful?

Take some time and reflect on these questions as we don't learn from our experiences alone, we learn from reflecting on our experiences. 

DISCLAIMER: The financial figures presented in this blog are for illustrative purposes only and should not be construed as financial advice. Actual results may vary depending on individual circumstances and market conditions. Readers are encouraged to consult with a qualified financial advisor or accountant before making any financial decisions based on the information provided in this blog.