What the Top 5% of Doctors Know That You Don't
What the Top 5% of Doctors Know That You Don't
What the Top 5% of Doctors Know That You Don't
What the Top 5% of Doctors Know That You Don't

Why Your Patients Are Begging You To Be Profitable

Why Your Patients Are Begging You To Be Profitable

As an optometrist, you are in a noble position to improve the quality of people’s lives. Patients who can see clearly and have great eye health will enjoy an improved experience on this planet.

The process is not always easy. One reason you chose to be in private practice is likely connected to the quality of care you want to deliver.

But with your independence comes it’s share of risk and frustration. You’re connected to a higher purpose. When times are tough that purpose can help keep your motivation high to continue forward.

That sense of purpose can also backfire. Have you ever found yourself thinking things like “I’m not in it for the money” or “I don’t want people to think I am greedy”? This is a sign our sense of purpose is overshadowing our need for profit.

A profitable practice is a healthy practice. And a healthy practice helps patients at the highest levels.

Focusing on profit does not make you greedy

Focusing on profit does not mean you have to disconnect from your purpose. That is the exact opposite of the truth.

With less profit comes less ability to grow and evolve your practice. New equipment, cutting-edge technology and improved service offerings are just a few ways focused profit help you further your purpose.

And without any profit, your practice will be on the edge of going under. You can’t serve patients very well if you can’t keep the doors open. Focusing on profit does not mean you have to disconnect from your purpose. That is the exact opposite of the truth.

With less profit comes less ability to grow and evolve your practice. New equipment, cutting-edge technology and improved service offerings are just a few ways focused profit help you further your purpose.

And without any profit, your practice will be on the edge of going under. You can’t serve patients very well if you can’t keep the doors open.

Better profit equals better service.

A financially healthy practice will have healthier, happier patients.

Let’s face it – if you’re not making money, undue stress enters your life. That leads to stress and frustration in the exam room. This may not meet the current definition of distracted doctoring, but the outcome for your patients could be similar.

Change your internal story and beliefs about money first.

Realize that you deserve to be profitable. With every exam and every transaction.

Then keep improving your client relationships and fulfilling your noble purpose.

Everyone will be better off when you do.

If you liked this post,  check out our Independent Optometrist’s Guide To Financial Freedom

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ABOUT ERIC

Eric Levenhagen, CPA CTS is the only financial consultant who helps private practice optometrists improve the financial health of their practice with a simple, proven process called Financial Harmony which will reduce their taxes and increase their after-tax profits by at least $10,000 in the first year, guaranteed.

 

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